Demystifying Google’s Stock Split: Understanding the Pros and Cons

Why Google Stock Split: A Comprehensive and Detailed Analysis

Google is undoubtedly one of the most popular and highly valued companies in the world, with a market cap of over $1 trillion as of 2021. Its success can be attributed to its innovative products and services, such as Google Search, Gmail, Google Maps, and Android. However, in the world of stock trading, Google has not been spared from one of the most debated and controversial topics – stock splitting.

In July 2020, Google announced its plan to split its stock in a 2-for-1 ratio, meaning that for every share owned, investors will receive an additional share. This move sparked many discussions and raised several questions among investors and financial experts. In this article, we aim to delve deeper into the reasons behind Google’s stock split and its implications for the company and its shareholders.

Understanding Stock Split

Before we analyze the reasoning behind Google’s stock split, let us first understand what stock split means. In simple terms, a stock split is a corporate action in which a company divides its existing shares into multiple shares, thus increasing the number of shares while maintaining the total value of the company. For example, in a 2-for-1 stock split, an investor who owns 100 shares would receive an additional 100 shares, resulting in a total of 200 shares. However, the value of the investment remains the same as the share price is halved.

Why Did Google Decide to Split Its Stock?

The primary reason behind Google’s stock split was to make the company’s shares more affordable to a broader range of investors. As the company’s stock price continued to increase over the years, it became increasingly difficult for smaller investors to buy Google shares. By splitting its stock, Google aimed to make its shares more accessible and attractive to retail investors, who may not be able to afford the high price of the stock.

Moreover, stock splits are seen as a positive sign by investors, as it indicates that the company’s management is confident about the company’s future growth potential. Google’s decision to split its stock is a clear indication of the company’s strong performance and its belief in its future growth prospects.

Impact on Google’s Shareholders

With Google’s stock split, the company’s shareholders will see an increase in the number of shares they own. While the value of their investment remains unchanged, this move will allow them to have a larger stake in the company and potentially benefit from any future increase in share price.

Furthermore, stock splits have been proven to attract more investors, as the lower share price makes the stock more affordable and less risky to purchase. This could lead to increased demand and liquidity for Google’s shares, ultimately benefitting existing shareholders.

Another potential impact on shareholders is psychological. The split could create a perception that the stock is more affordable, which could lead to an increase in trading volume. This sentiment could further boost investor confidence, which is crucial for a company like Google that heavily relies on investor trust.

Potential Risks for Google and its Shareholders

While the decision to split its stock may seem favorable for Google and its shareholders, it does come with its own set of risks.

Firstly, stock splits are often seen as a short-term solution to artificially inflate the stock price. This could lead to a correction in the market, resulting in a drop in share price in the long run.

Secondly, stock splits do not automatically increase a company’s value. It is the fundamental financial performance of the company that ultimately influences the stock price. If the company fails to meet investors’ expectations, the stock price could potentially decline, regardless of the stock split.

A Loss of Control for Founders

One of the most significant implications of Google’s stock split is the potential loss of control for its founders, Larry Page and Sergey Brin. Before the split, Page and Brin were the majority shareholders with a combined 54% controlling stake in the company. However, with the new share structure, their combined ownership will decrease to 44%.

This could become a cause of concern for the founders as they would now have less influence over the company’s decision-making processes. However, they have assured investors that they will continue to make decisions with the company’s long-term success in mind.


Google’s stock split has been a hot topic in the world of stock trading, with many speculating about its impact on the company and its shareholders. However, ultimately, this move is a strategic decision made by the company to make its shares more affordable and attractive to a broader range of investors. While it does come with its own set of risks, the fundamentals of the company continue to show strong performance, making it a solid investment choice for long-term investors. As Google continues to expand and innovate, it will be interesting to see how this stock split plays out in the years to come.

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