Google Plus is one of the most valuable and underrated tools for businesses today. While many may think of it as just another social media platform, it offers unique features and benefits that can help businesses grow their online presence and establish a strong brand identity. In this article, we will delve into why using Google Plus for business is essential for any company looking to succeed in the digital market.
Before we dive into the specifics of why Google Plus is beneficial for businesses, let’s first look at what the platform actually is. Launched in 2011, Google Plus is a social networking site created by Google that allows users to create profiles, share content, and connect with others in their network. While it may have started off as a competitor to Facebook, Google Plus has evolved into its own powerful platform with a wide range of features that businesses can leverage for their benefit.
So, why use Google Plus for business? Let’s unpack the top reasons below.
1. Improved Search Engine Optimization (SEO)
One of the main reasons why businesses should be using Google Plus is because it has a direct impact on their SEO efforts. With Google being the most popular search engine, it’s no surprise that Google Plus can significantly improve a business’s search engine ranking. By creating a Google Plus page, businesses are essentially creating another entry point to their website. This means more visibility on the search engine results page and higher chances of ranking for relevant keywords.
Additionally, Google Plus also has a +1 button – similar to Facebook’s “like” button – that can be added to a business’s website. Every time someone +1’s a post or page, it sends signals back to Google that the content is valuable and relevant. This can significantly boost a website’s search engine ranking, giving businesses an edge over their competitors.
2. Enhanced Brand Visibility and Reputation Management
Google Plus allows businesses to create a strong brand presence and increase their visibility in the digital space. With a well-optimized profile and consistent posting, businesses can establish themselves as an authority in their industry. Moreover, Google Plus also allows businesses to manage their online reputation by responding to reviews and engaging with their audience.
3. Increased Targeted Advertising Opportunities
Google Plus has its own advertising platform called Google AdWords, which allows businesses to create targeted ads to reach their desired audience. With a wide range of targeting options, businesses can ensure that their ads are seen by the right people, increasing their chances of conversion. Plus, since Google Plus is connected to Google’s search engine, businesses can also use keywords from their ad campaigns to improve their organic search ranking.
4. Access to Google My Business
Google My Business is a free tool that allows businesses to manage their online presence on Google Maps and Google Search. By creating a Google Plus page, businesses automatically have access to this valuable tool, which can help attract new customers, promote products or services, and monitor analytics to improve marketing efforts.
5. Collaboration and Networking Opportunities
One of the unique features of Google Plus is its focus on communities and circles. This allows businesses to connect with other professionals in their industry, join relevant communities, and share content with a targeted audience. This can lead to collaboration opportunities, networking, and increased brand exposure.
Google Plus is much more than just a social media platform. It’s a powerful tool that businesses can use to improve their online presence, boost their SEO efforts, and establish themselves as a reputable brand in their industry. With a wide range of features and benefits, Google Plus is essential for any business looking to succeed in the ever-evolving digital market. So, if you’re not already using Google Plus for your business, it’s time to unlock its potential and start leveraging its unique capabilities for your benefit.